June sees the official launch of new plus size fashion brand Curlewis, offering elevated leisure wear essentials in sizes 16 - 24. The label's debut collection features beautiful linen and cotton pieces which offer the plus size market something unique, whilst remaining quintessentially Australian.
The label's Founder Courtney Dransfield was frustrated by a continued lack of premium plus size options and has therefore created looks that are current and sophisticated. The new collection features inspired essentials made from natural fabrics cotton and linen. Each piece has the versatility to easily carry you from day to night, summer through spring.
Curlewis makes getting dressed not just effortless and easy for women with curves, they make it enjoyable and empowering. The label achieved this by creating a concise capsule collection of 6 pieces that work seamlessly together or into the customer's existing wardrobe. The styles are rooted in minimalism, with touches of inspired detailing that bring an edge to every look. Each piece is available in two different colour ways so that when the customer finds that key piece they can buy in multiples.
The collection ranges from sleek A Line Dresses and Skirts, to elegant Wide Leg Pants, all designed in Australia. RRP within the current capsule ranges from $90 (The Short Sleeve T Shirt) to $180 (The A Line Dress). The ready to wear collection boasts 12 different looks that can be mixed and matched.
Curlewis strives for sustainability by producing smaller runs in order to avoid waste. Each customer receives a clothing freshener, repurposed from excess linen. They also make their white tees in 100% organic cotton and encourage their customers to have a concise wardrobe full of high quality, versatile pieces that can be worn throughout the seasons.
The collection is now available to purchase online via culewis.co.