Australia's premium tea brand, T2, has announced that it has achieved B Corp accreditation. This significant achievement by T2 marks an important shift in the power of businesses to use growth as a means to a greater good.
T2 commenced its business transformation in 2017 with the aim of driving positive impacts, which would lay the foundation for its journey in 2018 to secure the coveted B Corp certification. The swift achievement of B Corp accreditation is a testament to the significant progress T2 has made across employees, communities and the environment.
"We are delighted to announce the T2 B Corp accreditation, which reflects our mission to be leaders and agents for positive change in the tea category and industry at large," said Nicole Sparshott, T2 Global CEO.
"At T2, we consider our impact in every step of our business, from first leaf, to the last sip. Our mission is to continuously strive to do good across the business to ensure that all actions taken benefit both people and planet."
"Achieving B Corp certification embodies T2's company purpose to be good, do good and feel good across planet, people and product," Sparshott said.
T2 now joins a worldwide B Corp community of business leaders that are prioritising their social and environmental responsibilities. T2 extends its purpose values to its people through its cultural philosophy to celebrate difference by making a difference. This is evident in the business' engagement of specialist recruitment agencies to sustain a diverse team in age, background and identity.
"We pride ourselves as a business that puts people first – by acknowledging our differences we can reduce inequality, create healthier environments, build stronger communities and create jobs with dignity and purpose," reflected Sparshott.
Short for Benefit Corporation, the B Corp certification is managed by B Lab, a non-profit entity that focuses on corporate, social and environmental responsibility to use business as a force for good.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.