What does your personal brand tell the world about who you are as a human being both personally and professionally?
In this social media obsessed age, there has never been a time when there are so many opportunities to get your personal branding just right – or horribly and very publicly wrong.
Maggie Eyre has been helping people navigate the treacherous terrain of managing the way the world perceives them since Mark Zuckerberg was a gleam in his mother's eye.
She is aware that the phrase 'personal branding' can make people flinch, baggaged as it is with connotations of contrivances, manipulative self‐promotion and half‐truths. In the age of the omnipresent selfie, the message Maggie wants people to hear is that successfully managing your image is about authenticity, not duplicity.
Being true to your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self, is what makes you unique " what makes you valuable.
In her new book, Being You, Maggie shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands " from Oprah Winfrey to Roger Federer " on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.
Maggie Eyre is an internationally recognized expert in personal presence and leadership motivation, with over 30 years' experience in business, public relations and performance. She has trained many senior business executives, public figures and academics to harness their maximum potential and shine with authentic voice and action, and her career is focused on showing clients how to think and act as a personal brand. Her previous book, Speak Easy: The essential guide to speaking in public (Exisle Publishing) is sold around the world.
Author: Maggie Eyre