Bakers Delight has shattered all expectations by raising over $650,000 for Breast Cancer Network Australia (BCNA) during their recent Pink Bun Campaign.
This record breaking figure contributing to over $2.5 million raised over the past eight years through the donation of 100% from the sale of over 1.6 million specially prepared pink finger buns, in-store donations and fundraising activities.
BCNA CEO and breast cancer survivor, Lyn Swinburne is thrilled with the response received by the bakeries and the general public.
"I am amazed by the fantastic effort of all 630 Bakers Delight bakeries during the campaign, from dressing up their stores in pink to holding additional fundraisers and even donating wages.
"It is expected that 13,000 women will be diagnosed with breast cancer this year, and thanks to the generous support of Bakers Delight staff and customers, BCNA will be supporting these women and their families who need our help," Lyn Swinburne said.
Money raised will go towards BCNA's My Journey Kit - a comprehensive information kit distributed free of charge regardless of where the woman lives in Australia to help them on their journey through breast cancer.
An important element of the Pink Bun Campaign is the opportunity to link breast cancer survivors with their local community. A large number of BCNA representatives assisted their local Bakers Delight by interacting with the community to inform and educate them about BCNA and the local support available to those affected by breast cancer.
During the campaign, bakeries were encouraged to 'pink up' and compete for the annual Pink Award for the best dressed bakery in their region. The public had the chance to determine who would win by voting at www.bcna.org.au