VEGEMITE celebrates its rich history as Australia's most loved spread by giving back to the community and asking Australians to share the celebrations by enjoying a nutritious VEGEMITE breakfast.
Friday October 25th was VEGEMITE's 90th birthday – that's 90 years of giving Australians energy to do more of what they love, 90 years being at the heart of the Australian breakfast occasion, and 90 years as a symbol of national pride.
Australians love their VEGEMITE, it's part of who we are and what makes us unique – just like surfing, barbeques and beach cricket!
As Australia's most loved spread celebrates its 90th birthday, all Australians are being called on to continue the great Aussie tradition by making an inspiring breakfast and starting the day with VEGEMITE as part of a large-scale digital campaign. Australians can get involved to be part of the celebrations online and help VEGEMITE give back to the community by visiting the VEGEMITE Facebook page.
For every -like' received during the month of October on the VEGEMITE Facebook page, VEGEMITE together with its suppliers will donate a jar of VEGEMITE to Foodbank (up to 90,000 jars) to help ensure less fortunate Australians can also start their day the right way with a nutritious and delicious VEGEMITE breakfast. The donation is part of VEGEMITE's ongoing partnership with Foodbank, Australia's largest food relief agency, designed to give thousands of disadvantaged families the opportunity to start their day with VEGEMITE.