Since its launch in 2005, The Elf on the Shelf® has sold over 2.5 million copies in the US, capturing the hearts of children who have embraced the magic of adopting their very own scout elf, sent by Santa Claus. This November makes the first time the gift set will be available in Australia.
How it works is at the start of each Christmas season, the elf appears to serve as Santa's eyes and ears, and every night it travels back to the North Pole to report in. Touted as "the best thing since The Night before Christmas," the gift set includes a North Pole pixie-elf, hardbound children's book and keepsake box. Children can register their elf online to receive an official adoption certificate as well as a special letter from Santa.
Written by mother-daughter team Carol V. Aebersold and Chanda A. Bell, and based upon their own family tradition, this special hide-and-seek game creates fantastic, fun-filled family memories in the lead up to Christmas.
With celebrity fans including Jennifer Garner and Mark Wahlberg, The Elf on the Shelf is a charming new Christmas tradition that answers the one question that children always ask, "How does Santa really know if I'm being naughty or nice?"
Creatively Classic Activities & Books, or CCA and B, is a family-owned publishing company based in Atlanta, USA. Launched in 2005, CCA and B is home to the bestselling Christmas tradition, The Elf on the Shelf. CCA and B has ranked three times on Inc.'s 500/5000 list and garnered countless regional and national awards and recognitions, including the 2010 and 2009 Book of the Year Award from Creative Child Awards, the Best Vendor Award by Learning Express in 2009 and the Best Toy Award by Learning Express in 2008. In addition, The Elf on the Shelf has soared to the top of multiple US bestseller lists year after year, including the Wall Street Journal, USA Today, and Publisher's Weekly.
The Elf on the Shelf
Creatively Classic Activities & Books
Authors: Carol Aebersold and Chanda Bell
Illustrator: Coë Steinwart