Sean Atme Fressko Interview

Sean Atme Fressko Interview

Introducing Made by Fressko... good for you, and the earth!

A beautiful range of high quality, carefully designed flask products that make it easy to live a healthy and conscious life. Australian born and bred, Made by Fressko is the eco-flask range to watch, saving the environment one stylish product at a time, and it's expanding!

The Story

Founder of the original 'brew-as-you-go' flask, Made by Fressko prides itself in producing stylish, highquality alternatives to plastic water bottles.

Launched in 2014, Made by Fressko was founded in Melbourne by two friends, Lucas and Sean. The vision was simple - to create a range of beautifully designed products, that were versatile and reusable, to help play their part in eliminating the need for single use bottles and throw away coffee cups.

The name Fressko, was derived based on a unique twist on the Italian 'fresco – to eat/ enjoy outside' – exactly as the product enables, while staying fresh, durable and portable.

The Fressko Difference

Since it was founded, the product range has continued to evolve and lead the market with new features, developments, product variations and an entirely new Café Collection, expanding the offer to the Aussie coffee lovers who want to do their bit in saving the planet.

The current product range comprises of the Café Collection, designed specifically for coffee drinkers, as well as The Colour Collection flasks and Original Bamboo & Glass Series flasks; designed to hold smoothies, coffee, juice, as well as brew tea and infuse water.

It is no secret that plastics are playing a major role in destroying our ecosystem. In Australia alone, 373 million plastic water bottles end up as waste each year, while 8 million tons of plastic is dumped into our oceans annually, left for our marine life to swallow.

In contrast to your standard plastic water bottle or takeaway coffee cup, and while there might now be similar products on the market today, the entire Fressko range of flasks and reusable coffee cups, include durable, market leading features that provide first rate quality for consumers, including:

тк Made from high quality, sustainable materials such as glass, stainless steel and bamboo sourced from the mountains of Ningbo – not laminate that looks like bamboo
тк Leak proof bottles / flasks
тк 100% BPA free, meaning chemical leaching, flask discolouring & flavour tinting is a thing of the past
тк Laser engraved logo, so it won't scratch off
тк Scratch resistant bodies*
тк Slip resistant bases*
тк Packaging that is completely up-cyclable
тк Durable, functional and can keep beverages cold for up to 12 hours, or hot for up to 6 hours
тк All products are designed in Melbourne, Australia, where marketing and customer service is also managed, so the Fressko customer will always speak to someone across all stages of production.

"Fressko flasks are built to stand the test of time. We've focused on creating an earth friendly product that looks beautiful, versatile and importantly, highly durable – a unique point of difference that enables us to provide the best for our customers and stand up against our competitors in this busy market.

"Our products are insulated to make it suitable for both hot and cold and are double-walled so your drink stays the perfect temperature for up to four hours, while remaining cool to touch. We're also particularly proud to be the first to produce a two in one infuser which allows you to use your Fressko to brew tea, create fruit infused detox water, enjoy smoothies or coffees, all in the one flask," said Sean Atme, Co-Founder.

The Range

The Colour Collection range of reusable, lightweight, scratchproof, stainless steel, insulated water bottles will keep your brew hot for 6 hours and cold for at least 12. They come with the Fressko 2 in 1 infuser and make the ideal fruit infuser, tea infuser or water bottle.
Recommended uses: Tea Infuser, Coffee Thermos Flask, Fruit Infuser, Water Bottle and for Smoothies and Juices.
Available in 6 colours; floss, denim, lagoon, coal, snow or clay.
500ml
RRP: $49.95

This elegant, chemical-free, double walled glass Fressko Lift Flask, which includes Fressko's 2-in-1 Infuser Filter is the ideal companion for creating your favourite fruit infused waters, steeping your special tea blend to perfection or simply enjoying your delicious smoothie in; all while you BREW AS YOU GO.
Recommended uses: Tea Infuser, Coffee Thermos Flask, Fruit Infuser, Water Bottle and for Smoothies and Juices.

The hard wearing bamboo flask range includes the short component of the Fressko Infuser Filter and is ideal for coffee,soups, tea or as a fruit infuser drink bottle. With a food grade stainless steel inner, leak proof lid and vacuum sealed insulation to keep your brew hot or cold for hours, makes it the ideal Brew As You Go flask.
Recommended uses: Reusable Water Bottle, Tea Infuser, Coffee Thermos Flask, Fruit Infuser and for Soups and Juices

The Commitment

Simple and sustainable. Committed to the planet. Producing the highest quality, carefully designed products. These are all values that Fressko has been built upon and are designed to make it easy to live healthy and consciously.

The philosophy is simple: Be kind to mother earth, to others, and to yourself.

When it comes to creating the highest quality product, there are no shortcuts. The Fressko method of production is a 12-step process that ensures unparalleled quality, in every product, every time. Based in China, the Made by Fressko manufacturers have been carefully chosen based on their use of the most advanced technology and machinery, and commitment to an ethical workplace, ensuring absolute alignment with the Fressko DNA.

"Our manufacturers also work very closely alongside our tight knit team in Australia to ensure every bottle is perfect and just as we designed it."

"Our testing process is rigorous at every stage of production and is higher than industry standard. Through multiple tests and Quality Assurance procedures, we make sure they are only ever made from the thickest Agrade borosilicate glass, and food grade 304 18/8 stainless steel.

"We know that our customers can tell the difference when they compare a Fressko flask to one of our cheaper imitators," said Sean Atme, Co-Founder.

Availability

Fressko flasks are sold online around the world, and available in store across Australia, New Zealand, Asia, USA and United Arab Emirates.
Find your nearest stockist here: https://madebyfressko.com/au/stockists/

Interview with Sean Atme, Fressko Co-Founder

Question: Can you tell us about the Made by Fressko range?

Sean Atme: The Made by Fressko range consists of the Café Collection (coffee cups), the Colour Collection and the Original Series; designed to hold smoothies, coffee, juice, as well as brew tea and infuse water. Fressko products are made from high quality, sustainable materials such as glass, stainless steel and bamboo sourced from the mountains of Ningbo – not laminate that looks like bamboo. The flasks are completely leak proof, 100% BPA free, meaning chemical leaching, flask discolouring and flavour tinting is a thing of the past. The Café Collection features a spill-proof, screw in, lockable lid and internal barista lines to keep your coffee hot while on the go. Our products are durable, functional and can keep beverages cold for up to 12 hours, or hot for up to 6 hours with the double-wall feature and perhaps best of all, they are all designed right here in Melbourne, Australia.


Question: What originally inspired your passion to source reusable alternative to plastic cups?

Sean Atme: We noticed a gap in the market for a stylish bottle that was suitable for tea, as well as coffee. We were also unimpressed by the figures showing global plastic consumption and how this was and is still affecting the environment. The solution was to create a reusable bottle that looked good and was as versatile as possible.


Question: How else can we reduce our plastic waste?

Sean Atme: Just be mindful of what you're consuming in all areas of life. Plastic food packaging is so easily reduced by avoiding the frozen food aisle, bringing your own reusable bags when grocery shopping, stop using plastic straws, buy boxes instead of bottles, and just being more conscious, when you can't avoid using plastic, to put it in recycling!


Question: Can you talk us through the design process for the Fressko product range?

Sean Atme: The design and manufacturing process is second to none. We design the products right here in Melbourne, Australia and we take our commitment to producing the highest quality product very seriously. Our method of production is a complex 12-step process, but we think it's worth it because it's what essentially gives us our key USP. We have carefully chosen our manufacturers and work closely alongside them to make sure every bottle is perfect, every time. Our partner factories in China are the best in the business, using the most advanced technology and machinery while maintaining ethical workplaces – something that is very important to us. We also employ a third party QC team to oversee each step so we can ensure we are only producing high quality, long lasting products.


Question: How important to you was it that the product be sustainable and durable?

Sean Atme: Maintaining our commitment to providing both a sustainable and durable product, is the MOST important element of this business. Fressko flasks are made from the highest quality glass, bamboo and stainless steel. We test our products at every stage of production and they are only ever made from the thickest A-grade borosilicate glass, and food-grade 304 18/8 stainless steel. The end result is a reusable, durable, beautifully finished double-walled glass flask with best standard of vacuum seal.


Question: How do you use the Fressko product range?

Sean Atme: We are super proud to be the first to produce a two-in-one infuser which allows you to use Fressko to brew tea, create tea infused detox water, enjoy smoothies or coffees, all in one flask. We've developed a series of delicious recipes as well, for some inspo for what you can infuse. Check them out here - https://madebyfressko.com/au/recipes/


Question: What's next for you and Fressko?

Sean Atme:


We have some cool new products coming out that will cater to our gym enthusiasts as well as expanding on our Cafe Collection. We take our time bringing out new products though as we want to ensure we are providing products that will last but also that are actually needed in our every day lives and are replacing single use versions rather than just 'another product'. Stay tuned!


Interview by Brooke Hunter




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