Rewa Mahoney Nosebleeds Are Twice As Likely To Strike In The Office Than On The Sports Field Interview

Rewa Mahoney Nosebleeds Are Twice As Likely To Strike In The Office Than On The Sports Field Interview

Rewa Mahoney Nosebleeds Are Twice As Likely To Strike In The Office Than On The Sports Field Interview

When asked to think about where nosebleeds most commonly occur, many Australians picture sporting accidents. However, new research released by Luminarie, the company behind a new treatment which stops nosebleeds called Nozohaem, reveals nosebleeds are twice as likely to strike in the office than on the playing field (35% vs. 14%) – with stress believed to be the trigger by a third of Australians.

Not only did the survey of 2,000 Australian adults reveal that nosebleeds are a source of embarrassment for one in five sufferers, but 11.6% reported they felt frightened, 18.9% felt anxious and 20% felt self-conscious when suffering a nosebleed.

It is not just adults that suffer when a nose bleed strikes; 27.2% of parents surveyed reported being aware their child had experienced anxiety in the classroom as a result of a nosebleed, with one in 10 children also anxious about going on a playdate (11%) or attending a friend's sleepover (10.9%). Twenty eight percent of parents also reported that bedtime is a nightmare for their little ones if a nosebleed occurs during the night.

'Many bleeds are spontaneous and seem to occur without any obvious reason. Not only are they unpleasant, but they can cause a degree of anxiety – for both adults and children," explains Nancy To, Sydney Pharmacist. 'And there's no denying that nosebleeds can be traumatic at times, especially for young children."

In an effort to control nosebleeds, many Australian's are relying on traditional methods such as the classic pinch and tilt technique (59.9%) and the application of cold packs (15%). However, it is of concern when some resort to unconventional methods such as the use of clothes pegs (0.7%) or insertion of tampons (3.8%), in an attempt to stop a bleeding nose.

'Traditional methods of nosebleed treatment and self-management are typically messy or can, in some instances, cause more harm than good," explains Nancy To.

'Contemporary remedies, including medicated gel products such as Nozohaem, can help treat nosebleeds quickly and efficiently, helping to reduce the stress from these occurrences."

In addition to being a source of anxiety and discomfort, nosebleeds are costly in the wardrobe department. A quarter of Australians reported an outfit had been ruined by a nosebleed, with a tenth of respondents making a deliberate effort not to wear white as a result. Almost one in five (16.9%) also claim they are forced to increase the time spent doing laundry, and efforts to prevent spoiling outfits means 24% Australians ensure they are always prepared with tissues or wipes.

However, the research undertaken indicates that anxiety could be eased if people were equipped with the appropriate knowledge or tools required to effectively stop the bleed – eliminating stress, mess and bother. In fact, one in five Australians have said they would feel comfortable in the going to work if an instant solution was available.

Nozohaem* is the first treatment option of its kind in the Australian market, offering a quick, effective and convenient treatment solution to nosebleeds, which can easily be placed in first aid kits, handbags and office drawers, and put a stop to those awkward moments Australians know too well.

Always read the label. Use only as directed. Consult a healthcare professional if symptoms persist. If bleeding continues for more than 30 minutes or if you have any concerns about the cause of your bleeding, consult a healthcare professional.

About Nozohaem

The gel in Nozohaem exerts counter pressure on the damage to the wall of the bleeding blood vessel. As a result, the blood cannot leak out as easily and it gets trapped in the open vessel wall. This can be compared to pressing a finger on the bleed.
The same vascular constriction is achieved during the first stage of haemostasis.
· As there is 10% glycine in the gel, the gel is hypertonic, which means that it attracts the fluid from the mucous membrane, which then shrinks and causes a vascular constriction.
Glycine, a main component of the gel, makes up one third of the protein collagen.
With Nozohaem, it is possible to reach every bleeding blood vessel in the nose.
The patient can squeeze out the gel him/herself or enlist the aid of a relative or member of the health-care staff.
Nozohaem contains no preservatives.

Interview with Rewa Mahoney, Director at Luminarie

Question: Where you surprised that nosebleeds are twice as likely to strike in the office than on the sports field?

Rewa Mahoney: Yes, we were somewhat surprised, given how sporty we are as a nation, however given that 24% believed that stress was the contributing factor to their nosebleed this is consistent with the other results we saw in the survey. Respondents spoke of a number of situations where they had nosebleeds, one of the more common was during a job interview or in an important meeting. Stress (24%), excessive nose blowing (40%) and changes in weather (35%) were believed by respondents to be the greatest contributors to a nosebleed.


Question: What are the most common causes of a nosebleed?

Rewa Mahoney: Nosebleeds are very common, over half of the population will experience a nosebleed in their lifetime, with millions of Australians experiencing regular bleeds. Nosebleeds are one of the most common ear, nose and throat (ENT) emergencies to present to a general practitioner (GP).

Some of the reasons for a nosebleed include excessive blowing or nose picking, allergies or colds, trauma to the nose or head, environmentally induced conditions such as dry air and medicines or medical conditions that can contribute to bleeds.


Question: How does the cause of a nosebleed differ between adults and children?

Rewa Mahoney: Nosebleeds in children are also very common. In our survey of 2000 people, 41% of respondents had children who had suffered from a nosebleed, while 28% had regular bleeding. A child's nose and in particular the blood vessels within the nose are often very fragile and can burst easily causing a nosebleed. Nosebleeds in children are commonly the result of nose picking, placing foreign objects in the nose aggravating the vessels or getting a knock to the nose during play.

Adults can also suffer from regular nosebleeds the survey found that 27% of respondents suffered from regular bleeds. While there are many causes of a nosebleed, common medications such as blood thinners (Warfarin or Aspirin) may result in a higher likelihood of experiencing a bleed. Furthermore, pregnant women are often more susceptible to nosebleeds, even if they have not experienced them previously. Studies suggest that 1 in 5 women experience regular nosebleeds while pregnant. These results are consistent with our survey results with 29% of respondents saying they or their partner had suffered from nosebleeds while pregnant.


Question: How can we treat a nosebleed, when it occurs?

Rewa Mahoney: The traditional method of treating a nosebleed is the pinch and tilt method. In this method the patient sits up straight and tilts or drops the head forward slightly. Pressure is then applied using the thumb and finger to the soft part of the nose directly below the bridge for at least 10 minutes, but until the bleeding has stopped. Traditional methods can sometimes be inconvenient, however new products such as Nozohaem, are making stopping a nosebleed quick and easy. The discreet transparent gel is inserted into the nostril and the bleeding is stopped within moments.


Question: And, how can we prevent nosebleeds?

Rewa Mahoney: Identifying the cause of bleeds is a great way to prevent bleeds and manage the condition. Common triggers can include such things as allergies, rhinitis and colds, chemical irritants, nose picking or nasal trauma, dry air, altitude and some medications or medical conditions. By understanding the cause it may be possible to eliminate it. It is always a good idea to discuss your nosebleed and its causes with your healthcare practitioner and they will be able to advise on the most appropriate method of treatment, or if there are any underlying causes or concerns you should be aware of.


Question: What does Nozohaem do?

Rewa Mahoney: Nozohaem is a new gel treatment designed to stop nosebleeds in moments. The gel is applied directly into the nostril where it applies gentle pressure on the burst vessel to stop the bleeding. The other active ingredients Glycine and Calcium also assist in aiding the clotting and coagulation of the burst vessel. The gel is safe and easy to self-administer, and able to be used on children, pregnant and breast feeding women.


Question: And, how can we use Nozohaem?

Rewa Mahoney: The Nozohaem gel is squeezed directly into the nostril until a bleed is stopped. As Nozohaem is a transparent gel it is able to fit into noses of all shapes and sizes and won't be seen by other people. The gel will then remain in the nostril continuing to apply gentle pressure to the vessel. Due to its thickness the gel will stay in the nose without dripping out and there is no need to remove it as it will simply dry up and be removed away by the cilia hair within the nose, but if preferred then it can be gently blown out after 30 minutes. Nozohaem comes in convenient single-use applicators it is able to be kept in the first aid kit or handbag so that its ready for when a nosebleed strikes.


Question: Why do you think Australians become embarrassed when suffering a nosebleed?

Rewa Mahoney: Our respondents shared with us their most embarrassing and awkward moments when suffering a nosebleed. For many a nosebleed was an inconvenience (44%) that was embarrassing (35%) and often frightening (40%) for the sufferer and those around them because a bleed was often unexpected and can be difficult and inconvenient to deal with. First dates, job interviews, wedding days, birthday parties, outfits and even meals had all been ruined due to a nosebleed. People described feeling self-conscious and worried when they or a loved one suffered a bleed, they were often forced to leave important events and some even actively avoided participating for fear of getting a nosebleed.


Interview by Brooke Hunter




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