One lucky winner will receive 3 cases of Rewild wine, featuring a curated mix of varietals valued over $150.
Showcasing approachable, sustainably made Australian wines, Rewild is designed to take the guesswork out of choosing wine – offering easy-drinking styles that prioritise quality, transparency, and minimal environmental impact. Perfect for everyday enjoyment or sharing with friends.
The Smart Shopper's Guide to Choosing a Great Bottle in Store
Australians are spoiled for choice in the wine aisle – from world-class local drops produced across the country's renowned wine regions to an extensive range of imported bottles from around the globe. But more choice doesn't always make decisions easier. Research shows that grape variety is the number one factor influencing wine purchases locally1, with many shoppers relying on familiar varietals as a shortcut when choosing a bottle.
To help shoppers cut through the confusion, sustainable Australian wine brand Rewild Wine, has introduced its Smart Shopper's Wine Decoder – developed in consultation with leading wine retailers – as a practical guide designed to demystify wine selection and challenge common misconceptions.
From unfamiliar varietals to confusing sustainability claims and price uncertainty, choosing wine can feel risky. Many shoppers worry about spending money on something they may not enjoy or assume lower-priced wines mean lower quality –despite major advances in Australian winemaking making well-crafted wines more accessible than ever.
According to Tony Allen, Winemaker at Rewild Wines, confidence comes down to understanding a few simple cues. "There's a perception that better wine must cost more, or that sustainable wines are niche or premium. In reality, Australian winemaking has evolved to deliver exceptional quality and value
at accessible price points," Allen said.
"Rewild was created to prove that you can produce delicious, fruit-forward wines sustainably and keep them affordable for everyday drinking. Supporting Australian winemakers also means supporting local communities and the future of our wine industry."
The Smart Shopper's Wine Decoder: 5 smarter ways to choose with confidence
As wine buying habits evolve, so too do the ways Australians are navigating the shelf. Dan Murphy's Wine Merchant Phil Egan shares five modern approaches that reflect how people are choosing wine today:
1. Flip the price myth
The belief that "better wine equals a higher price" is increasingly outdated. Advances in Australian viticulture and production mean many producers are delivering expressive, fruit-forward wines at accessible price points. For shoppers, that means the $10–$20 range is often a sweet spot for quality and value – not a compromise.
2. Start with style, then explore by region
While grape variety remains the top purchase driver for Australians, it doesn't have to limit exploration. If you know you enjoy bold and full-bodied wines, South Australian Shiraz is a natural starting point. Prefer something lighter and more aromatic? Cooler-climate regions such as Tasmania and Victoria are known for refined Pinot Noir and Chardonnay. Using style and region together can make trying something new feel far less risky.
3. Look for trust signals, not just trends
Sustainability is no longer a niche category. Certifications such as Sustainable Winegrowing Australia, provide a clear signal that a wine has been produced with long-term environmental considerations in mind. For many shoppers, these markers help narrow options rather than complicate them.
4. The back label is your insider guide
Front labels catch your eye, but the back label often provides helpful details about flavour, body and style – such as whether the wine is full-bodied or lighter, fruity or dry. Taking a moment to scan these cues can quickly help match a bottle to your taste preferences, the food on the table or the kind of occasion you're shopping for.
5. Local wines are winning on freshness and value
Australian wines continue to punch above their weight when it comes to drinkability and value. Shorter supply chains often mean fresher bottles on shelves, while regional diversity offers styles suited to everything from midweek dinners to weekend barbecues. Choosing local isn't just about supporting growers – it's a smart lifestyle choice.
Rewild's range includes a range of fruit-forward varietals available in both traditional bottles and larger format "Bagnums," designed for casual entertaining and everyday occasions. Allen says the format reflects how Australians actually drink wine today. "Wine shouldn't feel intimidating or reserved for special occasions. Whether it's a weeknight dinner, a barbecue with friends, or a celebration, shoppers want something reliable, affordable and enjoyable – without needing expert knowledge."
By decoding the wine aisle and challenging outdated assumptions, Rewild hopes to empower Australians to explore new options with confidence – and discover that great wine doesn't have to cost the earth.
Rewild Wines are available exclusively at Dan Murphy's & BWS nationwide, starting at $9.99.
For more information, visit: https://rewildwine.com.au/ or @RewildWine.
*You must be 18+ to be eligible to enter this competition, and provide proof of age.
