Estee Lauder Idealist Cooling Eye Illuminator

Estee Lauder Idealist Cooling Eye Illuminator

Estee Lauder Idealist Cooling Eye Illuminator

Dark circles and puffiness not only detract from the beauty of the eyes, but can also result in an overall aged and fatigued appearance among all ethnicities. Both dark circles and puffiness are influenced by many factors, including genetics, environment, and lifestyle, and can vary from individual to individual, even day to day. Estée Lauder Research has now identified three key sources which can lead to visible dark circles and puffiness around the eye: Lack of Micro-circulation/ Weak Capillary Structure, Hyperpigmentation and Irritation. To address the visible effects of these factors, Estée Lauder scientists have developed New Idealist Cooling Eye Illuminator, a targeted treatment for all ethnicities that delivers dramatic brightening and de-puffing results.

Utilising a first ever patent-pending specially-contoured, cooling ceramic-tip applicator, New Idealist Cooling Eye Illuminator instantly cools, massages and re-energises the look of tired, puffy eyes, while innovative, exclusive Triple-Optic Technology instantly makes dark circles look lighter. Brighter, more rested-looking eyes are revealed immediately.

Additionally, an exclusive, highly concentrated Dark Circle Correcting Complex works over time to help reduce and prevent the appearance of dark circles and puffiness. Offered in two shades suitable for all skintones, now women of all ethnicities can achieve their ideal eyes.

First to Market Contoured Ceramic Tip Applicator:
A cosmetic industry first, Estée Lauder's patent-pending specially-contoured, cooling ceramic tip applicator gently massages the eye area to help cool eyes instantly. An innovative alternative to storing eye creme in the refrigerator, this specially contoured tip delivers a cool, refreshing sensation as it helps re-energise the look of tired, puffy eyes.

Instantly:
Innovative Triple-Optic Technology comprised of a unique "next generation" optical blend instantly makes dark circles appear lighter. Going beyond traditional "cover-up," the advanced optics provide a seamless, natural look on every skintone.
Soft focus optics smooth the appearance of eye-area skin's surface to blur the look of imperfections and shadows.
Color-correcting optics help neutralise the look of discoloration for more natural-looking, even skintone around the eye.
Brightening optics increase surface reflectance to provide skin around the eye with a naturally brighter, more illuminated look.

Over Time: Idealist Cooling Eye Illuminator features a powerful Dark Circle Correcting Complex that works over time to address dark circles and puffiness, dramatically reducing their appearance. Dark circles and puffiness are caused by three key sources:
Lack of Micro-circulation/ Weak Capillary Structure - Both lack of micro-circulation and weak capillary structure can cause a "pooling" of blood in the micro-capillaries around the eye, contributing to puffiness and a bluish-purple tint.
NEW Pinoxide™ and Magnolia Extract work together with massage application using the cooling ceramic tip applicator to help optimise natural micro-circulation and reduce the appearance of under-eye puffiness.
Hyperpigmentation - Excess pigmentation can create a yellow/brown tone and an overall darker appearance around the eye.
Ascorbyl Glucoside (Vitamin C) and Botanical Extracts work together to help reduce the appearance of darkness.
Irritation - Irritation can create uneven skintone and puffiness around the eye. Soothing Extracts of Sea Algae, Caffeine and Sucrose work in combination to help minimise the look of visible irritation and puffiness.

Results:
Instantly, eyes look brighter.
In just 2 weeks, 90% of women saw a reduction in the look of dark circles and puffiness.
Over 8 weeks, the look of dark circles and puffiness is laboratory proven to continue to be reduced.

Usage/ Texture: Squeeze tube to release a dot sized amount and massage cool ceramic tip under the eye from the inner corner to the outer corner, two or more times. Gently pat into skin with fingertips until absorbed. Wipe off ceramic tip with tissue after use.

The smooth, whipped texture glides over the delicate eye area, leaving it feeling comfortably hydrated and ultra-smooth. Use alone or under concealer.

Estee Lauder Idealist Cooling Eye Illuminator
RRP: $95.00

Available at Estée Lauder counters nationwide and online at www.esteelauder.com.au. Offered in two variants to suit all skin tones and ethnicities: Light/ Medium and Medium/ Deep. Stockist Number: 1800 061 326



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