Once upon a time modern skincare recognised the healing properties of Aloe Vera and a new wave of skincare was born. Now, globally, the shelves of stores selling skincare groan under the weight of products utilising this miracle ingredient and people everywhere celebrate the skin-restoring results. Of course, the search for perfection is ever underway, and in the mass of 'miraculous' skin products crowding the market, the humble pomegranate, widely lauded for its super-nutritious properties as good, is now emerging as the new 'it' ingredient in skincare.
"It stands to reason," says Marie Otty, a mother and founder of the Essential Stuff range which is at the forefront of the pomegranate skincare movement in Australia. "Pomegranate is a super fruit that is high in Vitamin C and contains extremely high antioxidant levels- far higher than red wine, green tea, and cranberry juice. Careful use of this amazing ingredient can produce skincare that stimulates collagen production, rebuilds the skin's outer layers, inhibits free radicals and assists to counter the daily effects of oxidation and the aging effects of overexposure to the sun."
Marie's range of body products are a tribute to this exceptional fruit, with a formulation that contains 100% active ingredients, (a rare find in skincare) with pomegranate playing a starring role in the ingredient line-up.
Anti-aging products are in huge demand globally, and Marie, based in the sometimes blistering heat of remote Western Australia, knows well the necessity for products that truly address the need for skin support against the effects of ageing.
"Most women have a keen interest in maintain the youth, lustre and beauty of their skin, and all women beyond 25 years of age begin to experience visible signs of decline. Unfortunately, most products on the market to support the skin are either full of chemicals (and therefore harmful to the skin as well as the general wellbeing of the body) or are thankfully natural but simply ineffective."
With its powerfully high levels of pomegranate extract, the very aptly-named Essential Stuff range is leading the way in the fight against aging effects on the skin.
It's time to make room on the shelves. Essential Stuff is located in 25 stores across Western Australia.