BRAND NEW DAY:
THE HIGHS AND LOWS OF STARTING A SMALL BUSINESS

THINK BRIDGET JONES FUSED WITH RICHARD BRANSON AND YOU HAVE BRAND NEW DAY - A TRUE-LIFE ACCOUNT BY LARA SOLOMON

Award-winning business entrepreneur phenomenon, Lara Solomon, brings us her debut book Brand New Day; a true, funny and brutally honest Bridget Jones' Diary style account of the highs and lows of starting a new business, launching an unknown product and brand - and making a success of it (a million dollar success that is!)

Brand New Day is an inspirational read, which is ideal for those looking to start their own business, gain ideas,and become motivated to set and reach their own life dreams.

Brand New Day follows Lara on her journey through the successful growth of her company LaRoo, as well asher compelling relationships with employees, friends and family. Readers experience a fly-on-the-wall view in tothe mistakes she made along the way - sometimes at a huge expense.

Brand New Day
RRP: $24.95
Available at various bookstores across the country, and online at www.amazon.com, and www.brandnewday.com.au.

The book will shortly be available at Borders nationwide.


About Lara's business:
LaRoo is the brainchild of Lara Solomon and the company that brought Australia(and the world) the original mobile phone sock or "Mock" - now an iconic brand.From humble beginnings in Sydney's Northern Beaches four years ago, LaRoo hasnow sold over a million Mocks worldwide via its websites and stockists in Australia,New Zealand, UK and USA.

Mocks are your everyday, essential fashion accessory; designed to protect smallelectronic devices from scratches, sunburn or the cold. Mocks ensure your goods stay in top nick, whileexpressing your personality.

About Lara Solomon:
Born in London in 1975, Lara Solomon studied Business at the University of West of England, specialising inMarketing. After being offered a position with Jaguar and a six-month stint at Reckitt Benckiser she sold upshop, packed her bags and moved to settle permanently in Sydney, Australia.

With valuable marketing and business experience under her belt, as the Brand Manager at SC Johnson, Conairand Vidal Sassoon, Lara took the plunge in March 2004 to start her own company, LaRoo and launched theproduct Mocks.

Why Mocks? Lara's brainwave came about on a trip to Thailand when she saw women selling a similar productfrom street stalls. Lara decided to develop higher quality product with designs more suited to the Australianmarket.

With strategic marketing and a solid business approach, LaRoo grew a huge 46% on average per month in thefirst nine months.

LaRoo has gone from strength to strength and with the continued growth of mobile phone sales - estimated torise to 2.1billion worldwide owners by 2009 - the possibilities for Mocks are endless.

Lara's Accolades:
- Winner of Best Micro Business in the NSW Telstra Business Awards 2008
- Finalist in the Telstra Young Businesswoman Awards 2008
- Finalist in the Telstra Young Business Woman of the Year Awards 2005
- Winner of The Australian Business Women's Network New Business Award 2005
- MBA Scholarship as part of the Sydney Business Woman of the Year Awards 2006
- LaRoo is listed on the 2008 BRW Top 100 Fast Start-up.

Enter for your chance to win a copy of Lara Solomon's book, Brand New Day.