Brendan Howell Arborvitae Health and Wellbeing Interview

Brendan Howell Arborvitae Health and Wellbeing Interview

Arborvitae Inks Deal With National Pharmacy Chain

Arborvitae Health and Wellbeing has announced a significant new partnership deal with Blooms The Chemist, which will see Arborvitae products being stocked across all 92 of the national pharmacy chain's outlets.

Arborvitae Health and Wellbeing is one of Australia's fastest-growing supplement companies. Founded in 2014, the Australian family-owned business produces the highly popular range of Arborvitae supplements.

Brendan Howell, Director of Arborvitae Health and Wellbeing, said, "We are absolutely delighted to announce our new partnership with Blooms The Chemist."

"Blooms The Chemist is a wonderful fit for our brand. They are a network of pharmacies providing professional services and health and wellness support to local communities around Australia. That commitment to ensuring Australians have access to quality and trustworthy health and wellbeing products are values which we live and breathe across all aspects of our business also," Brendan added.

"Blooms The Chemist will initially be stocking two of our five products, Arborvitae Joint Health and Arborvitae Health and Wellbeing Supplement. Our other products, Arborvitae Cognitive Function, Memory and Eye Health, Arborvitae for Kids and Arborvitae Teenagers Immune Boost and Concentration, may be added in the future.

"The new partnership will ensure that more Australians have convenient access to our products on shelf across the country. This is particularly important for us as our brand continues to grow and more products are rolled out."

The new partnership is expected to see Arborvitae Health and Wellbeing continue to increase its sales. In addition, the brand is looking at numerous overseas opportunities.

"Since launching, our business has grown quickly and organically through word of mouth and repeat business," Brendan added.

"Our products contain Pycnogenol a French maritime pine bark extract designed to quickly and efficiently re-set the immune system and bring down inflammation in the body. Many people take our products to improve their health and wellbeing, in particular, Arborvitae Joint Health, to ease the symptoms and pain associated with conditions such as arthritis.

"Arthritis is one of the key diseases where Pycnogenol a French maritime pine bark extract can assist in the minimisation of symptoms. Many of our customers have reported significant improvements in their arthritis after taking maritime pine bark over an extended period of time."

Ashleigh Cutri, Buyer for Vitamins and Wellness, with Blooms The Chemist, said, "We are looking forward to growing our relationship with Arborvitae and stocking Arborvitae products across our stores.

"Arborvitae products are highly trusted in the Australian market place. The fact that they are an Australian brand and have a strong commitment to using the highest quality raw materials and rigorous manufacturing standards are important factors we consider in determining with whom we partner.

"The inclusion of Arborvitae on our shelves means we are able to provide our customers with a quality Australian product that is made locally."

Arborvitae's products are sold online and now stocked in over 500 pharmacies and health food stores throughout the country. An explosion in demand for Arborvitae products fueled by positive feedback from users is seeing the company put in place significant expansion plans.

Interview with Brendan Howell, Director of Arborvitae Health and Wellbeing

Question: Can you tell us about Arborvitae Health and Wellbeing?

Brendan Howell: Arborvitae is proudly an Australian family-owned company that is firmly committed to improving the health and wellbeing of all Australians with trusted and effective natural products.

Question: Can you tell us about your products?

Brendan Howell: Our Arborvitae products contain a high dose of Pycnogenol (Maritime Pine Bark Extract) combined with Aloe Vera juice, a Papain enzyme and honey to provide a powerful antioxidant and anti-inflammatory tonic designed to reset the immune system and reduce inflammation. Health benefits include: reducing joint pain associated with arthritis, helping to balance blood glucose levels, assisting with maintaining healthy cholesterol levels, improving cognitive function and eye health.

Question: What does the new national deal with Blooms The Chemist mean for the company?

Brendan Howell: The Blooms deal provides the brand with a great national partner to help us expand our distribution through the Pharmacy channel which we believe is a key channel to market.

Question: How do your products help to significantly reduce the symptoms and pain associated with arthritis and many other debilitating conditions?

Brendan Howell: Arthritis pain is caused by inflammation in the joints. Arborvitae's main function is to reduce inflammation in the body therefore helping people manage their joint pain.

Question: What have you learnt in the past five years?

Brendan Howell: One of the key learnings over the past five years has been to stay focused on delivering effective high quality natural products and persevering with a product that is quite expensive to make and therefore sell (due to the high level of active) but not to be tempted to reduce the cost and quality of the product as positive outcomes for customers will lead to long term success for the business and the improvement of health and wellbeing outcomes for Australians.

Question: What advice do you have for Australians staring family businesses?

Brendan Howell: Be patient, persevere, work hard and ensure your product has a point of difference and you have the necessary money to tell people about it.

Question: What's a typical day like, for you, at Arborvitae Health and Wellbeing?

Brendan Howell: We are a small yet highly dynamic, multi-talented and committed team and therefore we share the load in managing customer calls, taking orders, developing marketing and sales strategies and managing stock levels etc is all part of running a small business.

Question: What's next for Arborvitae Health and Wellbeing?

Brendan Howell: We are very focused on our current products and want to continue to build distribution and make it easier for customers to find and buy our products. We continue to get amazing feedback from satisfied customers and they are building our brand by wanting to share with their friends and family the great results that are getting by taking our Arborvitae tonic.

Interview by Brooke Hunter